Most of it was leftover from the jungle wars of Korea and Vietnam. However, also in those days the only camo hunters could buy was at the local Army surplus store. Jim Crumley was an accomplished bow hunter and turkey hunter and knew any advantage that would give him a closer shot to either quarry was an advantage he’d strive to attain. During that time there was a young thinker from Bristol, Virginia who had just earned a marketing degree from Virginia Tech and gone to work for the Alexandria, Virginia school system. However, 30-years ago this was not possible. Plus you can choose a style that will fit any temperature or woods conditions for any kind of hunt in any part of the world. It’s possible to get underwear ready made to wick moisture from your body. You can get scent-blocking material with a charcoal liner in the jacket and pants. Today’s high-tech fabrics and myriad of camo patterns make it hard for the average outdoorsman to know what he or she really needs. Open the pages of any sporting goods catalog and a full third of it’s pages will be splayed with all manner of camouflage clothing. Humans, turkeys and other animals see in trichromatic vision.ROANOKE, Va. Scientists have now learned, however, that deer can see colors in yellow and blue sepia tones, or in dichromatic vision. It was once thought that deer see only in black and white. There are dozens of types of oak trees, fortunately all have similar bark patterns, as do ash, cottonwood, sweet gum, maples, poplar, and several other common deciduous hardwood trees. Oak bark was also selected for UltimateCamo's first bark pattern because oak trees are widespread throughout most of the United States. Another reason hunters like to hunt in oak trees is because most oak species do not have branches until the trunk reaches the upper canopy, making it easy to put up tree stands. When deer season starts around September and October in most states, most hunters know deer head to the oak groves to fatten up on one of their favorite foods, acorn nuts, in preparation for the energy consuming rut. In researching the best bark pattern to use, we looked at the most popular trees used for tree stand hunting and found oak in particular was a commonly used tree and was perfect for our first pattern. UltimateCamo chose oak bark for its first pattern. With UltimateCamo's pattern you will not need to buy seasonal sets of camouflage clothing to match the continually changing foliage on and around the trees. Since bark does not change colors, UltimateCamo works in every season. Spring, summer, fall or winter, the natural habitat compliments UltimateCamo's pattern. UltimateCamo's pattern also works well when stalking through woods moving from tree to tree, or even just sitting on the ground. Additionally, bear hunting can also be done using tree stands to hunt from, especially when hunting over baits. Turkey hunters often use trees to hunt from as well, typically sitting at the base of the tree. This enables the wearer to merge well with the trees whether at the base or up in a stand. The tree's natural branches and leaves serve as a three dimensional compliment to our pattern rather than being a one dimensional part of it as with most competitors' clothes. Branches and foliage on deciduous trees generally grow out, away from the trunk. The most common method of hunting whitetails is from tree stands using bows or guns. He could not help but wonder why there were no modern tree bark camouflage patterns for people that hunt out of tree stands. For years the myth was that deer don't look up in trees which he learned was not the case. Andy recalled how over the years he had also observed that every once in a while deer would look up and clearly see him sitting in his stand even though he was wearing camouflage from head to toe with the wind in his favor. Looking across the field he could easily spot his friends in their tree stands and noticed they were easily visible wearing the latest high tech camo patterns available. ![]() In the fall of 2005, sitting in a tree stand waiting for the perfect buck. ![]() It all starts with an idea.Frustrated with current camo patterns that were available, an idea to "Be the Tree" evolved.
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